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Stenzel Julia Shepard The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity


Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

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Alison Green Managing to Change the World. The Nonprofit Managers Guide Getting Results


Why getting results should be every nonprofit managers first priority A nonprofit managers fundamental job is to get results, sustained over time, rather than boost morale or promote staff development. This is a shift from the tenor of many management books, particularly in the nonprofit world. Managing to Change the World is designed to teach new and experienced nonprofit managers the fundamental skills of effective management, including: managing specific tasks and broader responsibilities; setting clear goals and holding people accountable to them; creating a results-oriented culture; hiring, developing, and retaining a staff of superstars. Offers nonprofit managers a clear guide to the most effective management skills Shows how to address performance problems, dismiss staffers who fall short, and the right way to exercising authority Gives guidance for managing time wisely and offers suggestions for staying in sync with your boss and managing up This important resource contains 41 resources and downloadable tools that can be implemented immediately.

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Bruce Hopkins R. The Nonprofit Law Library. Essential Questions and Answers


Need a quick answer to a nonprofit legal conundrum? It’s literally at your fingertips with The Bruce R. Hopkins Nonprofit Law Library. Supplying you with find-it-on-the-run answers to your nonprofit law questions, this Library prepares you to meet and manage your nonprofit’s legal obligations with its step-by-step guidance. Packed with authoritative answers to the most essential questions on how to start a nonprofit organization; nonprofit law basics; maintenance of tax exemption; public charity rules; unrelated business rules; boards of directors and compensation; conflicts of interest; self-dealing; liability, and much more, this e-Library offers hands-on information mined from the following bestselling books and updated and expanded by the leading authority on nonprofit law, Bruce R. Hopkins: • Nonprofit Law for Religious Organizations: Essential Questions & Answers / Bruce R. Hopkins and David Middlebrook • 650 Essential Nonprofit Law Questions Answered / Bruce R. Hopkins • The Legal Answer Book for Private Foundations / Bruce R. Hopkins and Jody Blazek • Starting and Managing a Nonprofit Organization, Sixth Edition / Bruce R. Hopkins • Nonprofit Law for Colleges and Universities / Bruce R. Hopkins, Virginia C. Gross, and Thomas J. Schenkelberg From acquiring and maintaining tax-exempt status to fundraising regulation, The Bruce R. Hopkins Nonprofit Law Library gives you the legal guidance and practical insights you need—now.

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Bruce Hopkins R. Starting and Managing a Nonprofit Organization. A Legal Guide


Everything you need to start and manage a non-profit Starting and Managing a Nonprofit Organization is written to help anyone whos just getting their toes wet in the sector get up to speed on the critical information needed to protect their nonprofits tax-exempt status—and avoid the many legal traps out there that you probably didnt know exist. Packed with checklists and step-by-step guidance, Starting and Managing a Nonprofit Organization demystifies intricate legal issues with plain-English language explanations for non-legal professionals of the statutes, regulations, court opinions, and other rules comprising nonprofit law. Nonprofits must comply with stringent federal and state laws due to their special exempt status; the governments ultimate threat is revocation of a nonprofits tax-exempt status, which usually means the nonprofits demise. Written in plain English, not «legalese,» this all-important guide provides essential guidance for those interested in starting nonprofits, as well as valuable advice for leaders of established organizations. Covers all aspects of federal and state nonprofit law Discusses significant contemporary issues, including commerciality, private benefit, governance, and unrelated business Provides summaries of current IRS ruling policies Includes procedures and a glossary of legal terms for fail-safe compliance Written by the countrys legal leading authority on tax-exempt organizations, Starting and Managing a Nonprofit Organization is the reference youll want to keep close by as you navigate your way through the world of nonprofit and the law.

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Bielefeld Wolfgang Managing Nonprofit Organizations


This essential resource offers an overall understanding of nonprofits based on both the academic literature and practitioner experience. It shows how to lead, manage, govern, and structure effective and ethical nonprofit organizations. Managing Nonprofit Organizations reveals what it takes to be entrepreneurial and collaborative, formulate successful strategies, assess performance, manage change, acquire resources, be a responsible financial steward, and design and implement solid marketing and communication plans. «Managing Nonprofit Organizations is the only introductory text on this subject that manages to do three critical things equally well: Its comprehensive, covering all the key topics leaders of NPOs need to know about; its practical, providing lots of examples, case incidents, and experiential exercises that connect the content to the real world; and, best of all (and most unique compared to others), its research-based, drawing on the latest and best empirical studies that look into what works and doesnt work in the world of nonprofit management.» —Vic Murray, professor, School of Public Administration, University of Victoria «This book is a rarity—a text that can be used both as the focus for academic study and as a source of stimulating ideas for those practitioners who want to explore theories about management and how they can be applied so they can do a better job. Tschirhart and Bielefeld have explained all aspects of nonprofit management and leadership in a way that will stimulate as well as inform.» —Richard Brewster, executive director, National Center on Nonprofit Enterprise, Virginia Tech University «Managing Nonprofit Organizations presents a comprehensive treatment of this important topic. The book satisfies the competencies and curriculum guidelines developed by NASPAA and by NACC and would be ideal for instruction. The book maintains its commitment to informing management and leadership throughout the nonprofit sector.» —Jeffrey L. Brudney, Albert A. Levin Chair of Urban Studies and Public Service, Cleveland State University «This is an important book, written by two of the leading scholars in the nonprofit studies field. Nonprofit managers, board members, funders, educators, and others will find Managing Nonprofit Organizations extremely valuable.» —Michael ONeill, professor of nonprofit management, University of San Francisco «Heres the book that my students have been asking for—just the right mix of theory presentation, research findings, and practical suggestions to serve the thoughtful nonprofit management practitioner. It will inform, instruct, and ultimately, inspire.» —Rikki Abzug, professor of management, Anisfield School of Business, Ramapo College

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Bruce Hopkins R. Starting and Managing a Nonprofit Organization. A Legal Guide


Nuts-and-bolts guidance on the laws, rules, and regulations governing the nonprofit sector—from leading nonprofit law expert, Bruce R. Hopkins Nonprofits must comply with stringent federal and state laws due to their special tax-exempt status; the governments ultimate threat is revocation of a nonprofits tax-exempt status, which usually means the nonprofits demise. Written in plain English, not «legalese,» Starting and Managing a Nonprofit Organization: A Legal Guide, Sixth Edition, provides essential guidance for those interested in starting nonprofits, as well as valuable advice for leaders of established organizations. Revised and expanded to include updated information on changes in laws, rules, and regulations governing the nonprofit sector Covers federal tax law, nonprofit, governance, the annual information return (Form 990), charitable giving rules, and current IRS ruling policy Presents essential, practical legal information in easy-to-understand English Explains the applications and implications of corporate, tax, and fundraising laws for nonprofits This easy-to-read resource contains essential information on virtually every legal aspect of starting and operating a nonprofit organization from receiving and maintaining tax-exempt status to tips for successful management practices.

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Stan Hutton Nonprofit Kit For Dummies


Help your nonprofit thrive Need practical advice on running a nonprofit? No problem! Packed with the latest tips and techniques on starting and managing a charitable organization, this easy-to-follow guide offers everything you need to help your nonprofit endure the ups and downs of the economy. From applying for your tax exemption to raising money to pay for your programs, it covers it all. So get ready to bring in the bucks – and enjoy watching your nonprofit prosper. Write a mission statement Craft a compelling pitch Raise money online Apply for grants Get the word out Adapt in hard times Prepare a solid budget Project cash flow

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Donna Kennedy-Glans Corporate Integrity. A Toolkit for Managing Beyond Compliance


How good companies build a culture of integrity In the present environment of corporate governance brought on by high-profile executive scandals, this book makes a strong case for encouraging business leaders to manage beyond compliance. Achieving the bare minimum of compliance isnt enough. By making corporate responsibility and integrity a strategic priority-rather than something companies are forced to comply with-companies can realize tangible financial returns and benefits. This book provides practical advice, effective tools, and time-tested best practices for approaching corporate integrity strategically and managing an integrity program on a day-to-day basis. There is a growing realization that compliance with the rules is only a minimum standard of performance, and an increasing demand from stakeholders at every level – shareholders, employees, customers along the entire supply chain, consumers, advocacy groups, and the local community at large – for more transparency and accountability from corporations. But most businesses have little experience and few tools to deal with the urgent demand to increase corporate responsibility. Corporate Integrity provides practical tools and proven processes to manage complex integrity dilemmas and support implementation: Explains how to create a culture of integrity in your organization and how to motivate the appropriate corporate behaviors. Coverage includes: How to assess and measure integrity; how to align corporate integrity commitments and actions; how to design and implement dependable and strategic corporate accountability systems and processes; how to develop corporate integrity standards and report on them, and much more. Includes a wealth of practical business tools and best practices that readers can apply to improve the level of corporate integrity in their own company. Features three detailed case studies and numerous other examples that illustrate corporate integrity dilemmas and solutions in action. Shows how managing corporate responsibility strategically and proactively can go beyond a mere public relations exercise to foster a corporate «win» in the court of popular opinion and in the marketplace. Bridges the gaps between corporations, governments, employees, interest groups, and consumers. Offers tools and solutions that apply to both for-profit corporations and non-profit organizations.

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Jocelyne Daw Breakthrough Nonprofit Branding. Seven Principles to Power Extraordinary Results


A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organizations most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a «nice to do,» but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

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Robert Sheehan M. Nonprofit Leadership Tools for Uncertain Times e-book Set. The Essential Collection


Take control of where your nonprofit is headed with our Nonprofit Leadership Tools for Uncertain Times e-book set The past couple of years have been tough for most nonprofits. With a global recession in full swing, nonprofits have begun searching for new ways to make budgets stretch further, do more with less, and maximize their return on investment. We dont know how long the economy will remain in a recession, but it certainly provides challenges for the immediate future. This e-book bundle provides you with the step-by-step guidance, practical tools, and solid strategies you need to get your nonprofit back on the road to success. Helping you develop a better understanding of what your organization needs to do to survive a depressed-or any-economy, this bundle offers expert advice from renowned nonprofit leaders. Nonprofit Finance for Hard Times: Leadership Strategies When Economies Falter / Susan U. Raymond-Learn how to survive the current economic conditions and prepare for future economic cycles Jump-Starting the Stalled Fundraising Campaign / Julia I. Walker-Get timely advice to help your nonprofit develop a strategic approach to fundraising in the weak economy Mission Impact: Breakthrough Strategies for Nonprofits / Robert M. Sheehan-Discover the very best current thinking on performance and strategy available, drawing from both the corporate and nonprofit worlds Theres no need to white-knuckle it through the rough economy. Wileys Nonprofit Leadership Tools for Uncertain Times e-book set partners with you so that your nonprofit can emerge stronger—and enjoy the ride!

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John Gerzema The Brand Bubble. Looming Crisis in Value and How to Avoid It


How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence–drawn from a detailed analysis of a decades worth of brand and financial data using Y&Rs Brand Asset Valuator (BAV), the largest database of brands in the world–that business is riding on yet another bubble that is ready to burst–a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts theyre dead wrong–these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how todays successful brands–and tomorrows–have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful «energized differentiation.» Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

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Denise Yohn Lee What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from Rest


Discover proven strategies for building powerful, world-class brands Its tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohns What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the worlds best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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Jeremy Hall L. Managing and Measuring Performance in Public Nonprofit Organizations. An Integrated Approach


New edition of a classic guide to ensuring effective organizational performance Thoroughly revised and updated, the second edition of Managing and Measuring Performance in Public and Nonprofit Organizations is a comprehensive resource for designing and implementing effective performance management and measurement systems in public and nonprofit organizations. The ideas, tools, and processes in this vital resource are designed to help organizations develop measurement systems to support such effective management approaches as strategic management, results-based budgeting, performance management, process improvement, performance contracting, and much more. The book will help readers identify outcomes and other performance criteria to be measured, tie measures to goals and objectives, define and evaluate the worth of desired performance measures, and analyze, process, report, and utilize data effectively. Includes significant updates that offer a more integrated approach to performance management and measurement Offers a detailed framework and instructions for developing and implementing performance management systems Shows how to apply the most effective performance management principles Reveals how to overcome the barriers to effective performance management Managing and Measuring Performance in Public and Nonprofit Organizations identifies common methodological and managerial problems that often confront managers in developing performance measurement systems, and presents a number of targeted strategies for the successful implementation of such systems in public and nonprofit organizations. This must-have resource will help leaders reach their organizational goals and objectives.

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Sherman Anne Building Nonprofit Capacity. A Guide to Managing Change Through Organizational Lifecycles


Praise for Building Nonprofit Capacity «A central question for leadership is to identify where, and when, to focus organizational energy, and that is where Brothers and Shermans book comes in. Changing organizations is never easy, which is why managers need the right set of maps and tools—like this one.» Jon Pratt, executive director, Minnesota Council of Nonprofits «Anyone running a nonprofit organization, no matter how large or small, would benefit from reading this book. Its chock-full of useful information about managing change.»Eric Nee, managing editor, Stanford Social Innovation Review «Nonprofit leaders need tools to help them manage better, engage communities, collaborate, and have greater impact. Building Nonprofit Capacity is a great tool and a useful reference for organizations that are seeking to make a greater and more sustainable difference.» Paul Schmitz, CEO, Public Allies «Brothers and Sherman expertly braid together complementary organizational lifecycle frameworks—and add their own wide-ranging expertise and experience—to bring practitioners and executives this comprehensive, relevant, and honest book about the organizational quest to become ever better.»Jeanne Bell, CEO, CompassPoint Nonprofit Services «Whether you are building a start-up, bringing an organization to scale, managing an established group toward excellence, or shepherding a nonprofit at risk of decline, this book should be required reading for every nonprofit executive director.» Richard R. Buery, Jr., president and CEO, The Childrens Aid Society «There are a lot of nonprofit management books out there. What makes Brothers and Shermans book different and so important and worthwhile is that they have combined a number of models, theories, and practices and shaped them into a few essential processes that can be used by organizations both large and small.»Doug Bauer, executive director, The Clark Foundation «In America, too few nonprofit founders or leaders can afford to step aside, nor have they been taught how to share power in the decision-making process. This critical juncture in the evolution of so many groups is but one reason to buy Building Nonprofit Capacity—a book that will help any forward thinking leader to see the future ? and act, today.» Robert Egger, president, DC Central Kitchen «This should be required reading for nonprofit executives and board members!» —Sean Stannard-Stockton, CEO, Tactical Philanthropy Advisors

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Darian Heyman Rodriguez Nonprofit Management 101. A Complete and Practical Guide for Leaders Professionals


A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.

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Tim Halloran Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers


A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

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Jeff Brooks The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving


Why commercial-style branding doesnt work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasnt worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasnt just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies dont work and provides practical, experience-based alternatives that do.

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Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight


An authoritative guide for effective investment management and oversight of endowments, foundations and other nonprofit investors Nonprofit Asset Management is a timely guide for managing endowment, foundation, and other nonprofit assets. Taking you through each phase of the process to create an elegant and simple framework for the prudent oversight of assets, this book covers setting investment objectives; investment policy; asset allocation strategies; investment manager selection; alternative asset classes; and how to establish an effective oversight system to ensure the program stays on track. Takes you through each phase of the process to create an elegant and simple framework for the prudent oversight of nonprofit assets A practical guide for fiduciaries of endowment, foundation, and other nonprofit funds Offers step-by-step guidance for the effective investment management of assets Created as a practical guide for fiduciaries of nonprofit funds—board members and internal business managers—Nonprofit Asset Management is a much-needed, step-by-step guide to the effective investment management of nonprofit assets.

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Pamela Wilcox J. Exposing the Elephants. Creating Exceptional Nonprofits


Go Beyond «Business As Usual» with Your Nonprofit At last–the real truth about nonprofit management! In Exposing the Elephants, Wilcox reveals the pesky pachyderms that block our way to full effectiveness. How often have we grumbled that just because youre a [insert profession here], it doesnt mean you know how to run a nonprofit? With clarity, passion, and sly humor, Wilcox validates that perspective and many others–but doesnt let us get away with just accepting the presence of the elephant in the room. Wilcox summarizes complex issues using recognizable examples and then offers sensible strategies for resolving them. Ultimately, she gives us permission to do the right thing(s). I love this book–and I cant wait to start implementing the elephant solutions! –Nancy Perkin Beaumont, CAE, Executive Director, Society of American Archivists «Before I finished reading Exposing the Elephants, I met with my key staff to talk about what we must change. I also shared what I learned from reading the book with a friend who sits on several different types of boards. Wilcox says it like it is–and it needs to be said–in every nonprofit organization.» –Julie Donovan, Executive Director, Habitat for Humanity, Lake County, Illinois «A remarkably candid, fresh, and witty analysis of the challenges inherent in managing nonprofits. Insightful and pragmatic solutions to overcoming the white elephants so prevalent in the nonprofit culture. A must read for every nonprofit CEO and board member.» –Dick Yingst, President & CEO, Financial Managers Society, Chicago, Illinois «Pam Wilcox is willing to say the things that nonprofit professionals often do not wish to hear. She reveals through clear language and flowing style the significant barriers that nonprofits face and need to remove for not just success but also excellence. Unlike many authors who point out what is wrong with nonprofits, Wilcox shows us the way to tackle our most intractable issues and move to excellence. This book should be read by any and everyone involved in the nonprofit sector.» –Katrina S. Rogers, PhD, Associate Dean, Research and Practice Director, Center for Innovation in the Nonprofit Sector, Fielding Graduate University

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Madeleine Flanagan Wound Healing and Skin Integrity. Principles Practice


This comprehensive text integrates related aspects of wound management, skin integrity and dermatology into a convenient, one-stop resource. It explores the theories underpinning wound management and skin integrity by reviewing the supporting evidence and making practical recommendations for busy clinicians. Wound Healing and Skin Integrity discusses current and future trends in the management of wounds and maintenance of skin integrity in respect to international healthcare initiatives and summarises the principles of maintaining healthy skin to provide a practical guide that is accessible to clinicians regardless of professional background. The title fulfils the inter-professional learning agenda and will be of interest to a wide range of clinicians, including doctors; wound management, dermatology and palliative care nurse specialists; community nurses; podiatrists; pharmacists; and anyone responsible for managing patients with impaired skin integrity. Key features: A practical, accessible, evidence-based manual on wound care and skin integrity Integrates related aspects of skin integrity, wound management and dermatology previously found in separate texts into one comprehensive resource Written from a broad international perspective with contributions from key international opinion leaders from Australia, UK, Canada and Europe Promotes international practice development in relation to management of skin integrity and chronic wounds Full colour illustrations throughout Defines key terms, relates anatomy and physiology to clinical practice and provides a summary of easily accessible online learning resources Includes practical tips from expert practitioners, commonly presented clinical queries and discussion of professional issues related to skin integrity

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Jody Blazek Tax Planning and Compliance for Tax-Exempt Organizations, 2017 Cumulative Supplement


The essential time-saving guide to the latest in nonprofit tax rules, regulations, and procedures Tax rules and regulations change annually, and nonprofit organizations know that staying compliant means staying up to date. But wading through tax code is less than helpful in the field, whereas the clear, practically oriented instruction inside provides the quick reference accountants, lawyers, and executives need. In the latest edition of Tax Planning and Compliance for Tax-Exempt Organizations, youll find straightforward information on changing Unrelated Business Income (UBI) rules, joint ventures, sponsorships, deductions against UBI, preparation of IRS forms, and more. Nonprofit organizations—including health and welfare organizations, colleges and universities, private foundations, churches, libraries, museums, cultural institutions, and other smaller groups—contend daily with the possibility of losing their tax-exempt status. From qualifying and applying for that status, to maintaining and managing it, every nonprofit organization must plan and monitor ongoing procedures, activities, and forms to comply with federal, state, and local regulations. Access easy checklists for reporting, compliance, eligibility, and more Examine sample bylaws, applications, and forms Utilize comparison charts and other visual aids for easy reference Review bullet lists that compare what is and what is not acceptable Tax Planning and Compliance for Tax-Exempt Organizations is an indispensable guide to navigating the complex maze of nonprofit tax rules and regulations.

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Thomas McLaughlin A. Streetsmart Financial Basics for Nonprofit Managers


The complete guide to the basics of nonprofit financial management Lets be honest. Most books about financial management are densely written, heavy on jargon, and light on practicality. Expert financial consultant and author Tom McLaughlin takes a different approach with his fourth edition of Streetsmart Financial Basics for Nonprofit Managers. This comprehensive guide provides effective, easy-to-use tips, tools, resources, and analyses. The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world strategies that work. This edition includes: New insights, updates, vignettes, case studies, and examples to deal with the implications of nonprofit financial management An examination of nonprofit business models in relation to growing demands from the government and other funders How to construct business plans for virtually any nonprofit entity Customizable resources—including financial worksheets, forms, and Excel templates to help nonprofit managers complete their day to day assignments A guided tour through common aspects of nonprofit management, such as financial analysis, accounting, and operations Practical and informative, Streetsmart Financial Basics for Nonprofit Managers is the go-to financial management reference for nonprofit managers, boards of directors, and funders.

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Paul Temporal Branding for the Public Sector. Creating, Building and Managing Brands People Will Value


How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand

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Tony Simons The Integrity Dividend. Leading by the Power of Your Word


Corporate and government scandals continue to deepen our mistrust of leaders. While credibility is the foundation of effective leadership, most leaders struggle, and sometimes fail, to align their words and their actions. Now for the first time, leadership expert Tony Simons has measured the bottom-line value of business leaders who live by their word and actually do what they say they are going to do. In The Integrity Dividend, Tony Simons shows how leaders? personal integrity drives the profitability and overall success of their organization. This groundbreaking book is based in on solid research and reveals that businesses led by managers of higher integrity enjoy deeper employee commitment, lower turnover, superior customer service, and substantially higher profitability. This improved performance is the integrity dividend. Simons conducted dozens of focus groups, surveyed thousands of employees, collected financial and operational numbers, and interviewed over 100 senior executives and executive coaches. The book lays out the research clearly and provides proven tools for managing common integrity challenges. It offers guidance for building individual credibility and for creating an organizational culture of integrity and accountability. Throughout, Simons uses real-world insight and stories drawn from senior executives, line managers, and coaches. The Integrity Dividend is a fresh view of leadership at a time when it is most needed.

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Madeleine Flanagan Wound Healing and Skin Integrity. Principles Practice


This comprehensive text integrates related aspects of wound management, skin integrity and dermatology into a convenient, one-stop resource. It explores the theories underpinning wound management and skin integrity by reviewing the supporting evidence and making practical recommendations for busy clinicians. Wound Healing and Skin Integrity discusses current and future trends in the management of wounds and maintenance of skin integrity in respect to international healthcare initiatives and summarises the principles of maintaining healthy skin to provide a practical guide that is accessible to clinicians regardless of professional background. The title fulfils the inter-professional learning agenda and will be of interest to a wide range of clinicians, including doctors; wound management, dermatology and palliative care nurse specialists; community nurses; podiatrists; pharmacists; and anyone responsible for managing patients with impaired skin integrity. Key features: A practical, accessible, evidence-based manual on wound care and skin integrity Integrates related aspects of skin integrity, wound management and dermatology previously found in separate texts into one comprehensive resource Written from a broad international perspective with contributions from key international opinion leaders from Australia, UK, Canada and Europe Promotes international practice development in relation to management of skin integrity and chronic wounds Full colour illustrations throughout Defines key terms, relates anatomy and physiology to clinical practice and provides a summary of easily accessible online learning resources Includes practical tips from expert practitioners, commonly presented clinical queries and discussion of professional issues related to skin integrity

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Barry McLeish J. Successful Marketing Strategies for Nonprofit Organizations. Winning in the Age of Elusive Donor


From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything hes learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organizations needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organizations reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

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BoardSource The Handbook of Nonprofit Governance


THE HANDBOOK OF NONPROFIT GOVERNANCE From BoardSource comes The Handbook of Nonprofit Governance. This comprehensive resource explores the overarching question of governance within nonprofit organizations and addresses the roles, structures, and practices of an effective nonprofit. The Handbook of Nonprofit Governance covers the topics that are of most importance to those charged with creating and sustaining effective leadership, including building a board; succession planning; policies; financial oversight; fundraising; planning; strategic planning processes; risk management; and evaluation of the board, CEO, and organization. Praise for The Handbook of Nonprofit Governance «This is the first book Ive found that covers the topic of governance from A to Z. I know what Ill be assigning the students in my governance class as a textbook next semester!» —TERRIE TEMKIN, founding principal, CoreStrategies for Nonprofits, Inc. «BoardSource has prepared an exceptional resource for nonprofit boards and leaders. This comprehensive volume offers timely and relevant information about board work and governance, including practical tools and resources that will be valuable to all types of nonprofits.» —DAVID O. RENZ, chair, department of public affairs; Beth K. Smith/Missouri Chair in Nonprofit Leadership; and director, Midwest Center for Nonprofit Leadership; University of Missouri, Kansas City «If you are involved in nonprofit organizations, and if you ever have doubts about how they are best run, this is the book for you-and BoardSource is the place to turn.» —FISHER HOWE, consultant, Lavender/Howe & Associates, and author, The Nonprofit Leadership Team BoardSource (formerly the National Center for Nonprofit Boards) is the premier resource for practical information, tools and best practices, training, and leadership development for board members of nonprofit organizations worldwide.

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Gaston Legorburu Storyscaping. Stop Creating Ads, Start Worlds


How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces «storyscaping» as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customers story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brands purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

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